Name: TAG Heuer Formula 1 "Formula 1"
Brand: TAG Heuer
SKU: WBJ1414.BA0679

Image via eBay ↗

Grey market range$1,400

$1,300$1,500

MSRP $1,750 — grey market -20%

eBay asking prices

eBay asking range$1,255

$800$1,968

39 active listings · as of 2026-08-01

What's your watch worth?

Adjust condition and completeness to estimate this specific watch's value.

Original BoxWatch includes original packagingCard / PapersOriginal certificate of authenticityHang TagOriginal retail hang tag still attachedRecently servicedServiced within the last 2 years

Estimated value$1,575Estimated range $1,481–$1,670

Excellent — full-set baseline
Discontinued+5%

Estimate based on your inputs — not a formal appraisal.

Market References

Retail (MSRP)

$1,750

Grey market avg

$1,400Avg Price

eBay asking

39 active listings

$1,255Avg Price

Case43 · Stainless Steel

DialBlack · Sunburst

BezelSteel · Unidirectional

BraceletSteel · Steel Bracelet

Production2020

Condition basisUsed

Rarity1

LiquidityLow

Variant guide

TAG Heuer's most accessible mechanical line, aimed at first-time luxury watch buyers.

Buyer's guide

A genuine entry point into Swiss mechanical watches at a price accessible to a broad audience.

Seller's guide

Lower resale demand at this price tier; keep pricing conservative and emphasize condition and completeness.

AI market analysis

For buyers

The current eBay median of $1,250 serves as a strong benchmark, undercutting the general grey market range. Buyers should confidently negotiate for prices between $1,200 and $1,250, leveraging the model's low liquidity and common availability. Avoid paying near the higher end of the grey market range as demand is soft.

For sellers

With low liquidity and an eBay asking-price median of $1,250, aggressive pricing is essential for a sale. List between $1,250 and $1,300, but be ready to accept offers closer to $1,150-$1,200 for a prompt transaction. Emphasize full kit and exceptional condition to stand out in a soft market.

AI-generated from current market data. Not financial advice.

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