eBay asking prices

eBay asking range$26,000

$24,950$30,995

45 active listings · as of 2026-08-03

What's your watch worth?

Adjust condition and completeness to estimate this specific watch's value.

Original BoxWatch includes original packagingCard / PapersOriginal certificate of authenticityHang TagOriginal retail hang tag still attachedRecently servicedServiced within the last 2 years

Estimated value$17,850Estimated range $16,779–$18,921

Excellent — full-set baseline
Discontinued+5%

Estimate based on your inputs — not a formal appraisal.

Market References

Retail (MSRP)

$11,800

Grey market avg

$16,250Avg Price

eBay asking

45 active listings

$26,000Avg Price

Case40 · Oystersteel

DialBlack · Sunburst

BezelBlue/Red Cerachrom bezel · Bidirectional 24h rotating

BraceletSteel · Jubilee

Production2018

Condition basisUsed

Rarity5

LiquidityHigh

Variant guide

Jubilee bracelet standard since 2018; earlier steel Pepsi bezels used two-piece ceramic.

Buyer's guide

One of the hardest Rolex references to get at retail; grey market premium remains substantial.

Seller's guide

The red/blue bezel and Jubilee bracelet combination is consistently the fastest-selling GMT variant.

AI market analysis

For buyers

The reported grey market range of $15,500-$17,000 provides a realistic transactional window from established dealers for a 2018 Pepsi. Exercise caution with the significantly higher eBay median asking price of $26,495, as these are rarely indicative of final sale prices. Aim to negotiate towards the upper end of the $15,500-$17,000 range when dealing with reputable grey market sources.

For sellers

Leverage the watch's high liquidity and rarity by listing slightly above the established grey market dealer range. Aim for a competitive private sale price between $17,000-$20,000 for a full kit in excellent condition, acknowledging that the $26,495 eBay median is likely inflated. Be prepared to negotiate, but hold firm for fair value, given strong demand for this reference.

AI-generated from current market data. Not financial advice.

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