IWC

Portofino Automatic “Portofino”

Name: IWC Portofino Automatic "Portofino"
Brand: IWC
SKU: IW356501

IW356501201740Stainless SteelSunburst

Grey market range$4,500

$4,200$4,800

MSRP $5,600 — grey market -20%

eBay asking prices

eBay asking range$3,500

$2,688$4,988

43 active listings · as of 2026-11-11

What's your watch worth?

Adjust condition and completeness to estimate this specific watch's value.

Original BoxWatch includes original packagingCard / PapersOriginal certificate of authenticityHang TagOriginal retail hang tag still attachedRecently servicedServiced within the last 2 years

Estimated value$5,040Estimated range $4,738–$5,342

Excellent — full-set baseline
Discontinued+5%

Estimate based on your inputs — not a formal appraisal.

Market References

Retail (MSRP)

$5,600

Grey market avg

$4,500Avg Price

eBay asking

43 active listings

$3,500Avg Price

Case40 · Stainless Steel

DialSilver · Sunburst

BezelSteel · Fixed Smooth

BraceletBrown · Leather Strap

Production2017

Condition basisUsed

Rarity3

LiquidityLow

Variant guide

A minimalist dress watch with a clean three-hand layout and understated case design.

Buyer's guide

A quiet, understated dress watch for buyers who prefer subtlety over branding-forward designs.

Seller's guide

This model has softer resale demand; realistic pricing relative to Portugieser or Pilot lines is important.

AI market analysis

For buyers

Given the low liquidity and the significant gap to the eBay median asking price of $3,495, buyers have strong leverage. Target a purchase price between $3,200-$3,600, well below the listed grey market range of $4,200-$4,800. Negotiate aggressively, as many sellers will be keen to move this less liquid reference.

For sellers

To attract buyers and manage low liquidity, price competitively around the eBay median, aiming for $3,500-$3,800 for a quicker sale. If seeking the higher end of the grey market range ($4,200+), ensure a complete set (box and papers), impeccable condition, and be prepared for a significantly longer listing period.

AI-generated from current market data. Not financial advice.

Loading AI market analysis…

View on Chrono24 Search on eBay